Keep close to Nature's heart...
and break clear away, once in awhile, and climb a mountain or spend a week in the woods.
Wash your spirit clean.

About Us

It wasn’t a wrong turn exactly but more of a detour that led us to start AETHER in 2009. We were movie producers who had become disillusioned with the direction the industry was going, and yet we knew we had more miles in us, as business partners, entrepreneurs, and friends. We decided to make an unlikely left turn, from moviemaking to the making of clothing, blissfully unaware of the obstacles we would encounter along a road we didn’t even know how to access in the beginning.

So perhaps it’s no surprise that we decided adventure would serve as AETHER’s North Star. We wanted to create a collection of pieces that catered to the life we want to live, one full of exploration and spontaneous journeys—one where routine is cast aside in favor of the unknown. AETHER’s company mantra is “You Only Get One Spin,” and we try to revolve everything around that ethos, which is why we make clothes meant for travel, clothes meant to be used and abused, put to the test against nature and the elements.

Today, more than a decade into the story of AETHER, we make full lifestyle collections for both men and women and have permanent stores in our hometown of Los Angeles, as well as in San Francisco and Aspen, Colorado. We’re thrilled to have you along for the ride.

–Palmer West & Jonah Smith, co-founders, AETHER

Alpinist skiier
Moto rider
Freeway interchange
Coastguard helo

DNA

In character, in manner, in style, in all the things, the supreme excellence is simplicity.

Here, a brief timeline of milestones in the history of AETHER.

Timeline

  • September 2009

    Former movie producers Palmer West and Jonah Smith launch AETHER with a small collection of men’s technical outerwear.

  • February 2011

    AETHER moves to its current headquarters on Melrose Avenue in Los Angeles.

  • November 2011

    The AETHERstream—a mobile store within a completely refurbished Airstream PanAmerica—takes to the road, making its first stop in New York City’s Nolita neighborhood.

  • September 2012

    AETHER launches a women’s collection.

  • January 2013

    AETHER opens its first retail store, constructed out of recycled shipping crates, in Hayes Valley in San Francisco.

  • October 2013

    AETHERnyc opens on Crosby Street in Soho.

  • April 2014

    AETHER launches its first leather motorcycle jacket, the Eclipse, a collaboration with Italian-based brand Spidi.

  • December 2014

    AETHER opens its flagship store, complete with a walk-in freezer, on La Brea Avenue in Los Angeles.

  • June 2015

    Collaborating with Southern California-based luxury eyewear brand SALT., AETHER launches the Scout and Explorer, two limited-edition, moto-inspired sunglass styles.

  • December 2015

    AETHER expands out of urban environments with the opening of AETHERmtn in Aspen, Colorado.

  • September 2016

    AETHER launches a new, completely revamped website.

  • October 2017

    AETHER launches its new pop-up concept, the AETHERoutpost, on the Upper East Side of Manhattan.

  • July 2018

    Once again collaborating with SALT., AETHER creates the ultimate adventure sunglass, the limited-edition Voyage, which features flexible memory metal and custom silicone side shields.

  • October 2018

    AETHERnyc moves across the street to 16 Crosby St.

Office

Office entryway
Office lobby
Overview of office
Product design concept sketches on wall

The AETHER headquarters is located on Melrose Avenue in the Hancock Park neighborhood of Los Angeles. The clean, modern aesthetic was created by architect David Thompson, focusing on an airy, open space conducive to communication. In an effort to be as eco-conscious as possible, 50% of the power used in the office comes from solar panels on site.

Press

Los Angeles Times

“What started six years ago with six men’s jacket styles has since evolved into a range of men’s and women’s performance gear and off-duty athleisure for mountain, motorcycle, gym and street. Smith and West are on their way to having a luxury sport lifestyle brand to rival Moncler, Belstaff, the North Face and Patagonia — and they’ve done it while avoiding the cliché Polar fleece.”

Outside Magazine

“You know that old, beat-up cotton sweatshirt you always reach for? Meet its wintertime equivalent. From dawn-patrol ski tours to hitting the bars around Santa Fe, we found ourselves wearing AETHER’s slick, warmer-than-it-looks Space Jacket every time we left the house.”

Vogue Magazine

“Technically advanced gear sans logos and bulk that looks just as good on the slopes as in the city. And here’s the thing: They nailed it…As it turns out, Aether is the best-kept secret to surviving the winter months. It’s a total game-changer.”

GQ Magazine

“When you first slip into Aether’s Atmosphere, it feels like you’re barely wearing a jacket at all… it’s trim, moves well, sits just right. But its PrimaLoft punch is concealed, and this thing can handle nearly anything Old Man Winter tosses your way. Sealed seams, and zips means you aren’t getting wet, ever, and the pocket placement is scary perfect.”

New York Times

“The jackets are practically slick to the touch, especially the short, slim one made of ripstop nylon ($260), the stuff of parachutes…The jackets want to do their job with a minimum of show-offiness (though most come with a whistle around the neck), and everything in Aether was designed to serve as a reminder of function.”

Goop

“Ski coats around these parts tend to skew overly technical or ridiculously over-the-top, but this Los Angeles-based brand is all about basics in subtle colorways that look just as good on the streets of New York as they do in Highland Bowl.”