The Pioneertown Motel, just outside of Joshua Tree National Park.

This past weekend, we took the fourth annual AETHER Rally on the road, moving it from Paso Robles to Joshua Tree, California, where we took over the Pioneertown Motel and the area around it to ride, camp, barbecue, drink, and test-drive all kinds of fun vehicles. A group of riders made their way from our Los Angeles store to Pioneertown via 200 miles of twisties, while other riders made the huge trek from our San Francisco outpost. People checked into the Pioneertown Motel, slept in Springbar tents, or set up their own camp. Over the course of the weekend, attendees got to test-drive CAKEVintage ElectricPro Italia MotorsZero Motorcycles, and Vandherhall Motor Works in between rides through Joshua Tree National Park and off-road rides to Big Bear and back. The Essential Face Wipes Ursa Major supplied proved to be the perfect accessory for the desert’s dusty terrain. After the riding and driving were done for the day, guests indulged in Highland Hickory barbecue, Madre MezcalOlympia BeerHouse Beer, and Electric Sky wine. Mornings began with Verve coffee, and breakfast and healthy snacks were provided by The Goods Mart. After dinner each night, everyone gathered around the fire to roast s’mores and recap the day’s activities. Thanks to everyone who came out—we look forward to the next AETHER Rally.

Group ride to Pioneertown.
The AETHERstream.
The interior of the AETHERstream. Photo c/o @_robpryce.
Photo c/o @christopherthoms.
Attendees setting up camp.
The Springbar tent setup.
Breakfast and healthy snacks care of The Goods Mart.
Verve Coffee Roasters provided caffeine each morning.
A CAKE electric off-road motorcycle in action.
Ursa Major face wipes proved essential for dusty desert rides.
Cars also made the road trip from LA and SF.
A guided off-road ride to Big Bear and back.
A guided group ride through Joshua Tree National Park. Photo c/o @noahstone.
The AETHER Ural. Photo c/o @noahstone.
The Madre Mezcal bar.
Dinner care of Highland Hickory barbecue. Photo c/o @noahstone.
Alcohol sponsors included Olympia Beer, Electric Sky wine, and House Beer.
Vanderhall Motor Works allowed guests to test-drive a couple of their vehicles. Photo c/o @iamted7.
A heated game of Jenga at Pioneertown Motel. Photo c/o @noahstone.
The Pioneertown Motel check-in office at night.