Pave is a new concept bicycle shop in Barcelona that combines minimalistic presentation with high-end cycling gear. Unlike the crowded showroom floors of most bike shops, designer Joan Sandoval wanted to keep the space open to give prospective buyers a chance to actually try the bicycles out. To highlight the aesthetic beauty of the bikes, he designed rows of of white back-lit display boxes, allowing riders to compare each bike’s particular lines against on another.

Sitting somewhere between a museum and a country club, Pave is more than just a bike retail shop. The space offers a lounge, coffee bar, a library filled with cycling books and magazines, screenings of famous road races, and a locker room and shower for use after training.

[ Via Dezeen]