Recently Cool Hunting posted a great video interview with our good-friend Jonathan Ward of Icon 4×4. Jon started Icon 4×4 with the desire to combine classic automotive design with modern technologies and components. He has been getting a lot of great press on his newly unveiled Ford Bronco series. In this video he walks through the process of building one, from concept to final product.

We can also personally attest that when he says he can tell an entire story behind each and every component on his truck he is not joking. Jon is an absolute master in his field and it is always a pleasure to hear him talk about his work.

[ Via Cool Hunting, Pictures via Icon 4x4]