After three decades of success it’s easy for a person to lose their sense of perspective, which is why Shawn Stussy has decided to take things back to the workshop. As he describes in this short film, the origins of Stussy began with board shaping – the clothing aspect was just a peripheral side project at the time. Over the years the roles the were slowly reversed and boards became less of fundamental element and more of a contextual aesthetic for the brand. But with the launch of a new shop in Tokyo dedicated to exclusively selling boards, Stussy wants to revisit the company’s initial impetus. There is nothing more mentally invigorating then being able to rediscover why you got into something in the first place. And from the looks of this video, standing over a board and covered in sawdust is exactly where Shawn wants to be.
Shot & edited by Seth Epstein