Last year branding firm Red Peak partnered with Hudson Urban Bicycles for a unique urban experiment that put New Yorker’s scruples to the test.  On the first of January 2011 they chained a fully loaded bike, complete with basket, lights, water bottle and more, on a busy street in Soho. Every day for the next 365 days they took a picture of the bike and watched as it slowly disappeared before their eyes. At first it was only small pieces that vanished, but it wasn’t long before the entire bike was stripped.  The projected was called Life-Cycle: 365 Days In The Life Of A Bike In NYC and the photos were used to make a daily calendar.

To be honest, we’re impressed the bike lasted as long as it did. Leave your bike locked outside in some parts of LA and it’ll be gone by morning. Lot of blank pages in that version of the calendar.